Ebi Ashidi | Tad Digital Media

10 REASONS YOU SHOULD CREATE YOUR WEBSITE WITH WORDPRESS

by Ebi Ashidi | Jul 29, 2021 | wordpress websites

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Are you thinking of getting a website done and you’re not sure what route to take with several options tugging at you?

There’s WordPress, Wix, Blogger, ground-up-coding, Squarespace, and others

Here are 10 REASONS YOU SHOULD GO WITH WORDPRESS

WordPress is a free and open-source content management system developed in PHP.

It has many useful features and plugins for building your website, blog, or e-commerce website.

Here are some important benefits of using WordPress for your website:

Content Management System:

It is one of the best content management systems out there. It offers a clean and crisp interface to create an attractive website.

I mean, check out BBC America’s website

Look how clean it is or see how much content there is on the 007 site…

Rich Plugins:

It comes with many great features such as Plugins add features and functionalities, that other providers as you to use 3rd party tools for or pay huge amounts for

You can install and activate plugins in a few clicks

As of 2019, there were over 54,000 plugins

Easy to Use:

Many people have started using it because of this fact.

If you do not know PHP, then there are a lot of user-friendly themes/templates available for your site and blog

Even if you do not know CSS, you can still create complex layouts by using the visual builder

It is Powerful:

It can be used to create a small blog or an eCommerce site the same way.

WordPress has some great features for store owners like product reviews, cart management, recurring payments etc…

Van Heusen Playstation

5. Open Source:

It is open-source therefore it can be customized to suit your requirements easily.

You have complete freedom and the ability to modify the source code of WordPress as per your needs.

Isn’t that just awesome?

Rich Support Community:

WordPress has such a huge support community, even beginners can find support in many places via Online forums or IRC channels, etc…

A single search online and you find millions of links to solve your problem

SEO friendly:

If you need to improve the visibility of your site in Search Engines, then WordPress makes it easy for you with features like tags, titles, and descriptions, etc

With plugins like Yoast SEO you can get some more advanced SEO tools to improve your site’s ranking

Constant Updates:

WordPress provides constant updates so that security holes are fixed quickly.

This is a good thing if you want to prevent any hacking attempts on your blog/website.

Plugins get regular udates and themes also get regular updates as well

Fast, Secure, and Reliable:

WordPress is fast, secure, and reliable.

if your site gets popular and receives a lot of traffic on a regular basis, WordPress can handle it easily without bogging down your website or blog.

Huge Theme Repository;

WordPress has a very large repository of themes that cover all sorts of functionalities and categories, from ecom to academic, to blogs, to books, real estate, games, and to religion. etc

I can say whatever you want is available on WordPress

At this point, the question you should be asking yourself is, what exactly am i waiting for?

Why am i ot jumping on the wordpress train?

I mean, everyone is using it, from celebrities to major news outlets to gaming superpoers and internationally aclaimed universities.

You can be assured that your website on WordPress is the way to go.

I mean, what’s there to lose, WordPress can grow with you as you grow

How To Take More Advantage of Your Facebook Ads

by Ebi Ashidi | Jul 28, 2021 | Facebook Advertising, Funnels

If you are running Facebook ads or any other type of ad for your High Ticket Products,

You will want to take advantage of the money you’re spending.

Especially if your product is not an impulse buy product

This is a blog post for you

First, what are ‘Impulse buy’ products?

They are products that people buy on impulse… lol

At a hearts beat when they see it they want to buy it

Products like:

Clothing & Apparel
Food & Groceries
Shoes
Takeout & Delivery
Beauty Products
Books
Magazines & Newspapers
Toys for Kids
Household
Home Decor
Gadgets and Devices
Software and Apps
Jewelry
Video Games
Tickets to Events

Look back at your past few months, you had to impulse buy one or more of these products

Stay with me

To sell most or all of those products a simple funnel will work something like what you have in the image bellow

Basic funnel

A brief overview of the steps:

1. Advertise on social media
2. Drive traffic to your WhatsApp/Facebook messenger/order page on a website
3. Maybe get on a call and
4. Close the sale

I mean this can be simply what happens with the majority of impulse buys…

However, if you are selling a product that doesn’t fall into the impulse buy category like;

Courses
Membership
Home/office inverter systems
High Ticketed Services, etc

You cant go the route of the basic funnel

The reason is that your buyers are not going to buy a course on how to stop procrastinating impulsively…

Or get into a coaching membership to become a better HR or sales guru impulsively

Heck they wouldn’t consider a $2,500 alternative energy source in a hearts beat

That takes 3 major things called KLT

Know
They have to know you and be aware of what you do, how you do it and the results you produce.
In other words, they have to be familiar with you, your brand, and your product
Next
Like
They have to like you, what you represent and the results your product or offering produces for other people.
They should think about the possibility of using your service/product and like the outcome
Finally
Trust
They at this point will trust you, your product, and your processes.
At this point, buying from you will not be an issue or a problem.

Let’s make it actionable in a few more words

As you may be able to tell, no one meets you on the first day and knows you, likes you, and trusts you…

They may like you but not know and trust you.

Those take time

This is where a more robust funnel comes in

Something like what we have below

Cold traffic 
     ⇓
Warm subscribers
     ⇓
Hot buyers

That’s the code…

You want to be able to move the traffic from cold to hot.

The good thing is that these people become repeat buyers

And the value of their lifetime commitment will be worth the time and energy put into converting them

You can make better use of your ad budget to kill 2 or 3 stones…

There are more benefits to a more robust funnel which I will be sharing in subsequent blog posts

If you want to understand the concept in the blog better, feel free to reach out to me on Twitter

Kindly Like and Share the blog post for more people to learn from it…

Thank you

Simple Ways To Detect Scam Websites

by Ebi Ashidi | Jan 11, 2020 | Blog, Detect Scam

Here are simple ways to detect scam websites and online businesses

If you have lived long enough in the internet age, you must’ve been burned by scammers or know someone who has.

I remember one time when I paid 1BTC to an online merchant to receive an increase. Let’s just say a week later the website was off the internet and that was it.

These things happen and it will be wise for you to secure yourself.

The thing about scam online business or platforms is this, they are out to profit from your loss. This must be done regardless of how long it takes them.

Without wasting ore time, these are the Simple Ways To Detect Scam Websites

The two major ways of finding out are
1. Anonymity
2. A too good to be true offer (this needs explanation)

1. Anonymity

Most people would not go to a hospital where they don’t know the doctor or ever seen a doctor. They want to know names, some even go as far as asking when did you finish, where did you finish from. Most people go online and ask questions.

This is because no one wants to fall in the hand of a quack. This must be our approach towards our information on the internet and our money as well.

So, when you want to know from this angle if a website or online business is legit, here are 4 things to do

Search on Nairaland: I can’t stress this enough, that place is gold and many Nigerians are so honest about their experiences on the platform. Read comments and reviews about what you’re interested in doing.
There are 2 things involved though, if no noise about it, then it is fairly new and requires time to prove itself. The other thing is if you see bad comments, run. Let us face the facts you, didn’t discover the online business first in Nigeria.
Use Who is: who is is a site that allows you to know who registered a domain, where they are, when the domain was registered and other details. it is a very helpful tool I use and I trust it will help you in understanding the terrain. The site is whois.com/whois
Check Social media: Do they have a face to the business? You know, why things go sideways, do you have a face or a name to hold on to? That right there is a means to discover online platforms aiming at your hard-earned money. What is their Facebook like?
Physical Location: This is very important. Can the location be traceable? Can you walk into their office or at least the home address? This is actually very true because you want to be able to put a face and an address to the name.

Generally, people trust businesses that have physical locations they can easily check up on google.

2. A too good to be true offer (TGTBTO)

This one deserves some explaining so you don’t mix things up. An offer of where you invest X amount of money and get x^2 in 24 hours is too good to be true.

You have heard of binomo haven’t you? That is a good example of a TGTBTO. A business where they are selling nothing but as you bring in the money others under you pay you just for paying sake no product by the side or service what is it? TGTBTO

When you see the price of a product ridiculously below the market price, there is surely something fishy about it. It is a TGTBTO RUN

Simple Ways To Detect Scam Websites

If you combine the Simple Ways To Detect Scam Websites you will be able to save yourself from a lot of stress and heartbreak in the long run.

There are so many ways to discover these scam sites, tell me what you think of the list, and if you will add anything else.

Download My Free Guide On Making Money Online In Nigeria

You can follow me on Twitter @EbiAshidi

How You Can Say I Know

by Ebi Ashidi | Oct 17, 2019 | Blog, Marketing & Branding

How You Can Say I Know

In the previous post “Before You Say I Don’t Know” , I wrote about one of my secret weapons “Let me get back to you on that” and I must confess it really is a lifesaver. It saves your reputation and shows your client that you’re one given to research and get your facts right.

If you missed it, you can catch up right here 👉🏿 https://taddigitals.com/before-you-say-i-dont-know/

Or over here 👉🏿 https://bit.ly/2qdHyea

In this post, I will be discussing my second secret weapon …drum roll… 🥁🥁🥁 “Can you give me a few minutes to arrange my thoughts?” this is a question, a polite question at that. Unlike the former secret weapon where you can use it in order to get back to the person at a much later time.

Just to be clear, there is absolutely nothing wrong with asking for time to think things through in a negotiation. No shame, no feeling of not enough, nothing. All you need is time to think and get your facts straight.

How To Use Weapon

This weapon is for quick responses. You know those moments when you would almost qualify for having a nervous break down for lack of knowledge, or those moments that can make or break a business deal and you just need to make one last Google Search or one last phone call.

It could be that you need to remember a particular cost or detail. Rather than making the mistake of messing things up with a wrong quotation or detail, you can throw in the “Can you give me a few minutes to arrange my thoughts?” line.

It’s a perfect fit, it gives your client the power to say yes or no. Shows them that you need their go-ahead which further gives them a sense of being a part of the decision making process.

If you are in a physical meeting, at this point, you pick up your phone and step out. With an online meeting, you kindly log off to get back to them.

I hear you ask “what will they do in the period I’m away”; lol they will bite their nails, drink coffee, check their twitter or Whatsapp status or whatever else people do when they’re waiting for someone with vital information.

You don’t have to hurriedly make a decision that can tie you down or cause a bad deal. Be confident enough to go through the process. This is how you can say I know.

Do you have other secret weapons or variations of these ones? Kindly let me know in the comments section.

I love to read your comments.

Before You Say I Don’t Know

by Ebi Ashidi | Oct 14, 2019 | Blog, Marketing & Branding

Before you say I don’t know

As a young professional, a business owner or creative into freelancing, you get a lot of people asking you questions.

“Do you know blah blah blah”, “what is so and so” “when does so do so” and most times, a lot of people sell themselves short by immediately offering a response. And more often than not you hear the “I don’t know” line.

Being in the business of relating with people selling al sorts, ranging from mobile phones (UK used) as at 2009 to making shirts, to selling books, to selling spiral bind materials, to selling catfish, to selling Irish potato, organizing choirs and concerts, to scoring music, to training people in music, to database management, to more recently, digital marketing, web development, running e-commerce stores etc, I have come across several if not hundreds of “Do you know” questions, and I have made a mistake with answering too soon to some of them.

I have learned my lessons and maybe you can also.

Watch this;

The world thrives on knowledge, people say money makes the world go round, I think knowledge makes money go round.

Think about it for a moment, look at the market place, the big companies you know, the brands you buy, there is something they seem to know that makes you patronize them.

It’s in the knowledge.

When people come at you with the “Do you know” question before you say I don’t know, say either of these two things…

1. Let me get back to you on that

This is a winner every damn time. Especially when you’re on a phone call or face to face with the person you can make such a statement. A simple -Let me get back to you on that- can save you a great deal.

A little personal experience, I was on a phone call with a soon-to-be client and she asked my opinion on two platforms for email marketing, to be honest, I was hearing the second name for the first time. I immediately threw in my secret weapon “Let me get back to you on that ma”.

After the call, I did a simple Google search and I learned a thing and more about the platform. I got back to her and she knew I was a professional because I did extensive pros and cons of both.

You can have such an effect on your clients and even colleagues. Before you say I don’t know, say “Let me get back to you on that”

I will share the second in subsequent posts…

Kindly let me know if this was of help to you.

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Next Entries »

10 REASONS YOU SHOULD CREATE YOUR WEBSITE WITH WORDPRESS

How To Take More Advantage of Your Facebook Ads

A brief overview of the steps:

That takes 3 major things called KLT

This is where a more robust funnel comes in

Simple Ways To Detect Scam Websites

Here are simple ways to detect scam websites and online businesses

1. Anonymity

2. A too good to be true offer (TGTBTO)

How You Can Say I Know

How To Use Weapon

Before You Say I Don’t Know

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