How To Justify Your Facebook Ad Spend

1 significant way to reason/think in order to improve on your ad spend on Facebook

Before I begin,

This blog post is for you if you have a business and you are making some money,

But you find it hard to invest in advertising probably on Facebook or other platforms.

A little background knowledge

• Inbound marketing:

This is when you create a pull, helping potential customers to find you.

Blog posts, SEO, social media content all pass under inbound marketing.

Inbound Marketing is a great way to pull and get the attention on your website, product, or account.

However, it has a level of constraint which I will talk about further down the thread.

Next, we will talk about Outbound Marketing

• Outbound Marketing:

Outbound marketing simply means you take the step to reach out to your customers rather than have them come to you.

This includes running campaigns that tell them what you do, who you are, and how you can help them.

Outbound Marketing can be in the form of Facebook ads, google ads, Instagram ads, Twitter ads, TikTok ads, etc.

One thing that is a key differentiator is that for all forms of outbound marketing, you may have to spend money.

Unlike inbound marketing where you give out content.

To the main point,

You are probably not spending enough on Facebook because you are thinking about it the wrong way.

Let me straighten your thoughts now.

Stay with me, please.

Why don’t you think about traditional media for a minute

Radio, billboards, tv, flyers, banners, etc.

If you share a piece of advert on the radio, how will people reach you?

They will need to either scramble for a piece of paper or a phone to take down your phone number, your address or your website link.

This has proven to be stressful over the years.

Take the billboard for instance…

Micheal is in a vehicle moving past your billboard, you will be lucky for your board to catch his attention, and even if it does

It might have been late because the vehicle has driven past already

Again, maybe it wasn’t late, he’d need a pen and a paper or a mobile phone to capture your number, address or website.

Again, this hasn’t proven to be a great idea over time.

How much does it cost to put up a billboard or run a radio jingle in your city per week?

You can easily do the maths and realise that this is something that requires a large budget.

But you see facebook ads?

You don’t have the fear of retention in comparison to the bill boards and radio.

Radio shows are probably once a day or a week so if a person misses the show where your ad was shared, they will have to wait till next week or the next day.

Anything can happen within a day talk more about a week.

Facebook ads are different, yes users are scrolling down thair feed or reels, but the chances that they keep seeing your ad until they interact with it are so high.

Every time they log in which is basically twice in a minute lol, you stand a chance of being seen.

No you don’t need the budget of Apple or Nike.

Facebook ads can be a very useful way of dragging in ready to buy visitors to your website.

How do you go about it?

I may be able to help you, hell I am willing to help you. But we need to know if we are a perfect fit to work with each other.

So, GO HERE and lets take it up from there.