[et_pb_section fb_built=”1″ admin_label=”Content” module_id=”content” _builder_version=”4.10.6″ custom_width_px__hover=”1080px” custom_width_px__hover_enabled=”1080px” custom_width_percent__hover=”80%” custom_width_percent__hover_enabled=”80%” global_colors_info=”{}” make_fullwidth__hover=”off” make_fullwidth__hover_enabled=”off” use_custom_width__hover=”off” use_custom_width__hover_enabled=”off” width_unit__hover=”on” width_unit__hover_enabled=”on”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.10.6″ use_custom_width=”on” custom_width_px=”1280px” custom_width_px__hover=”1080px” custom_width_px__hover_enabled=”1080px” custom_width_percent__hover=”80%” custom_width_percent__hover_enabled=”80%” global_colors_info=”{}” use_custom_width__hover=”off” use_custom_width__hover_enabled=”off” width_unit__hover=”on” width_unit__hover_enabled=”on” make_fullwidth__hover=”off” make_fullwidth__hover_enabled=”off”][et_pb_column type=”1_5″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25″ global_colors_info=”{}”][et_pb_text _builder_version=”4.12.1″ _module_preset=”003e9429-8e11-4d9e-968b-8881092bbf81″ text_font=”Montserrat||||||||” header_font=”Montserrat||||||||” header_2_font=”Montserrat||||||||” header_2_text_color=”#161616″ header_2_font_size=”40px” header_2_line_height=”1.35em” header_2_font_size_tablet=”30px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.14.1″ _module_preset=”7262e956-c376-4aa6-9642-c413f71527d0″ text_font=”Montserrat|500|||||||” text_line_height=”1.8em” header_2_font=”Montserrat||||||||” header_3_font=”Montserrat||||||||” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}” text_font_size=”18px” sticky_enabled=”0″]<\/p>\n
1 significant way to reason\/think in order to improve on your ad spend on Facebook<\/p>\n
Before I begin,<\/p>\n
This blog post is for you if you have a business and you are making some money,<\/p>\n
But you find it hard to invest in advertising probably on Facebook or other platforms.<\/p>\n
A little background knowledge<\/p>\n
This is when you create a pull, helping potential customers to find you.<\/p>\n
Blog posts, SEO, social media content all pass under inbound marketing.<\/p>\n
Inbound Marketing is a great way to pull and get the attention on your website, product, or account.<\/p>\n
However, it has a level of constraint which I will talk about further down the thread.<\/p>\n
Next, we will talk about Outbound Marketing<\/p>\n
Outbound marketing simply means you take the step to reach out to your customers rather than have them come to you.<\/p>\n
This includes running campaigns that tell them what you do, who you are, and how you can help them.<\/p>\n
Outbound Marketing can be in the form of Facebook ads, google ads, Instagram ads, Twitter ads, TikTok ads, etc.<\/p>\n
One thing that is a key differentiator is that for all forms of outbound marketing, you may have to spend money.<\/p>\n
Unlike inbound marketing where you give out content.<\/p>\n
To the main point,<\/p>\n
You are probably not spending enough on Facebook because you are thinking about it the wrong way.<\/p>\n
Let me straighten your thoughts now.<\/p>\n
Stay with me, please.<\/em><\/strong><\/p>\n <\/p>\n Why don’t you think about traditional media for a minute<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/taddigitals.com\/wp-content\/uploads\/2021\/11\/istockphoto-476637842-612×612-1.jpeg” _builder_version=”4.12.1″ _module_preset=”default” width=”32%” max_width=”63%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.1″ _module_preset=”7262e956-c376-4aa6-9642-c413f71527d0″ text_font=”Montserrat|500|||||||” text_line_height=”1.8em” header_2_font=”Montserrat||||||||” header_3_font=”Montserrat||||||||” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}” text_font_size=”18px” sticky_enabled=”0″]<\/p>\n Radio, billboards, tv, flyers, banners, etc.<\/p>\n If you share a piece of advert on the radio, how will people reach you?<\/p>\n They will need to either scramble for a piece of paper or a phone to take down your phone number, your address or your website link.<\/p>\n This has proven to be stressful over the years.<\/p>\n <\/p>\n Take the billboard for instance…<\/p>\n Micheal is in a vehicle moving past your billboard, you will be lucky for your board to catch his attention, and even if it does<\/p>\n It might have been late because the vehicle has driven past already<\/p>\n Again, maybe it wasn’t late, he’d need a pen and a paper or a mobile phone to capture your number, address or website.<\/p>\n Again, this hasn’t proven to be a great idea over time.<\/p>\n <\/p>\n How much does it cost to put up a billboard or run a radio jingle in your city per week?<\/p>\n You can easily do the maths and realise that this is something that requires a large budget.<\/p>\n <\/p>\n But you see facebook ads?<\/strong><\/span><\/p>\n You don’t have the fear of retention in comparison to the bill boards and radio.<\/p>\n Radio shows are probably once a day or a week so if a person misses the show where your ad was shared, they will have to wait till next week or the next day.<\/p>\n <\/p>\n Anything can happen within a day talk more about a week.<\/p>\n Facebook ads are different, yes users are scrolling down thair feed or reels, but the chances that they keep seeing your ad until they interact with it are so high.<\/p>\n Every time they log in which is basically twice in a minute lol, you stand a chance of being seen.<\/p>\n No you don’t need the budget of Apple<\/a> or Nike<\/a>.<\/p>\n Facebook ads can be a very useful way of dragging in ready to buy visitors to your website.<\/p>\n How do you go about it?<\/p>\n I may be able to help you, hell I am willing to help you. But we need to know if we are a perfect fit to work with each other.<\/p>\n