Basic funnel<\/span><\/p><\/div>\n

 <\/p>\n

A brief overview of the steps:<\/span><\/h4>\n

 <\/p>\n

1. Advertise on social media<\/span>
\n2. Drive traffic to your WhatsApp\/Facebook messenger\/order page on a website<\/span>
\n3. Maybe get on a call and<\/span>
\n4. Close the sale<\/span><\/p>\n

I mean this can be simply what happens with the majority of impulse buys…<\/span><\/p>\n

However, if you are selling a product that doesn’t fall into the impulse buy category like;<\/span><\/p>\n

\n
• Courses<\/span><\/li>\n
• Membership<\/span><\/li>\n
• Home\/office inverter systems<\/span><\/li>\n
• High Ticketed Services, etc<\/span><\/li>\n<\/ul>\n

   <\/p>\n

  You cant go the route of the basic funnel<\/span><\/p>\n

  The reason is that your buyers are not going to buy a course on how to stop procrastinating impulsively…<\/span><\/p>\n

  Or get into a coaching membership to become a better HR or sales guru impulsively<\/span><\/p>\n

  Heck they wouldn’t consider a $2,500 alternative energy source in a hearts beat<\/span><\/p>\n

   <\/p>\n

  That takes 3 major things called KLT<\/span><\/h3>\n

   <\/p>\n

  \n
  1. Know
     \n<\/strong>They have to know you and be aware of what you do, how you do it and the results you produce.<\/span>
     \nIn other words, they have to be familiar with you, your brand, and your product<\/span>
     \nNext<\/em><\/span><\/li>\n
  2. Like
     \n<\/strong>They have to like you, what you represent and the results your product or offering produces for other people.<\/span>
     \nThey should think about the possibility of using your service\/product and like the outcome<\/span>
     \nFinally<\/em><\/span><\/li>\n
  3. Trust
     \n<\/strong>They at this point will trust you, your product, and your processes.<\/span>
     \nAt this point, buying from you will not be an issue or a problem.<\/span><\/li>\n<\/ol>\n

      <\/p>\n

     Let’s make it actionable in a few more words<\/span><\/p>\n

     As you may be able to tell, no one meets you on the first day and knows you, likes you, and trusts you…<\/span><\/p>\n

     They may like you but not know and trust you.<\/span><\/p>\n

     Those take time<\/span><\/p>\n

      <\/p>\n

     This is where a more robust funnel comes in<\/span><\/h3>\n

      <\/p>\n

     Something like what we have below<\/span><\/p>\n

     <\/p>\n

     \n

     Cold traffic \n     \u21d3\nWarm subscribers\n     \u21d3\nHot buyers\n\n<\/span><\/pre>\n<\/blockquote>\n
     That’s the code…<\/span><\/p>\n
     You want to be able to move the traffic from cold to hot.<\/span><\/p>\n
     The good thing is that these people become repeat buyers<\/span><\/p>\n
     And the value of their lifetime commitment will be worth the time and energy put into converting them<\/span><\/p>\n
      <\/p>\n
     You can make better use of your ad budget to kill 2 or 3 stones…<\/span><\/p>\n
      <\/p>\n
     There are more benefits to a more robust funnel which I will be sharing in subsequent blog posts<\/span><\/p>\n
      <\/p>\n
     If you want to understand the concept in the blog better, feel free to reach out to me on Twitter<\/a><\/span><\/p>\n
      <\/p>\n
     Kindly Like and Share the blog post for more people to learn from it…<\/span><\/p>\n
      <\/p>\n
     Thank you<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"
     If you are running Facebook ads or any other type of ad for your High Ticket Products, You will want to take advantage of the money you’re spending. Especially if your product is not an impulse buy product This is a blog post for you First, what are ‘Impulse buy’ products? They are products that […]<\/p>\n","protected":false},"author":2,"featured_media":59447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,6],"tags":[37,38,41],"class_list":["post-59440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-advertising","category-funnels","tag-facebook","tag-facebook-advertising","tag-funnels"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/taddigitals.com\/wp-json\/wp\/v2\/posts\/59440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taddigitals.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taddigitals.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taddigitals.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/taddigitals.com\/wp-json\/wp\/v2\/comments?post=59440"}],"version-history":[{"count":1,"href":"https:\/\/taddigitals.com\/wp-json\/wp\/v2\/posts\/59440\/revisions"}],"predecessor-version":[{"id":60215,"href":"https:\/\/taddigitals.com\/wp-json\/wp\/v2\/posts\/59440\/revisions\/60215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taddigitals.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/taddigitals.com\/wp-json\/wp\/v2\/media?parent=59440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taddigitals.com\/wp-json\/wp\/v2\/categories?post=59440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taddigitals.com\/wp-json\/wp\/v2\/tags?post=59440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}