You will want to take advantage of the money you’re spending.
Especially if your product is not an impulse buy product
This is a blog post for you
First, what are ‘Impulse buy’ products?
They are products that people buy on impulse… lol
At a hearts beat when they see it they want to buy it
Products like:
Clothing & Apparel
Food & Groceries
Shoes
Takeout & Delivery
Beauty Products
Books
Magazines & Newspapers
Toys for Kids
Household
Home Decor
Gadgets and Devices
Software and Apps
Jewelry
Video Games
Tickets to Events
Look back at your past few months, you had to impulse buy one or more of these products
Stay with me
To sell most or all of those products a simple funnel will work something like what you have in the image bellow
1. Advertise on social media
2. Drive traffic to your WhatsApp/Facebook messenger/order page on a website
3. Maybe get on a call and
4. Close the sale
I mean this can be simply what happens with the majority of impulse buys…
However, if you are selling a product that doesn’t fall into the impulse buy category like;
You cant go the route of the basic funnel
The reason is that your buyers are not going to buy a course on how to stop procrastinating impulsively…
Or get into a coaching membership to become a better HR or sales guru impulsively
Heck they wouldn’t consider a $2,500 alternative energy source in a hearts beat
Let’s make it actionable in a few more words
As you may be able to tell, no one meets you on the first day and knows you, likes you, and trusts you…
They may like you but not know and trust you.
Those take time
Something like what we have below
Cold traffic
⇓
Warm subscribers
⇓
Hot buyers
That’s the code…
You want to be able to move the traffic from cold to hot.
The good thing is that these people become repeat buyers
And the value of their lifetime commitment will be worth the time and energy put into converting them
You can make better use of your ad budget to kill 2 or 3 stones…
There are more benefits to a more robust funnel which I will be sharing in subsequent blog posts
If you want to understand the concept in the blog better, feel free to reach out to me on Twitter
Kindly Like and Share the blog post for more people to learn from it…
Thank you
]]>Even if you live on Mars you would have noticed that Instagram and WhatsApp were down for hours today (04-07-2019).
Thing is, it has almost become a regular occurrence and people are getting used to it.
You may not have admitted that the constant failings of the facebook group of apps are affecting your business. I am here to tell you that it is. Also, I will like to let you know that you can do your business beyond failings of WhatsApp and Instagram.
How I knew the apps were down was terrible. I was in between a conversation with a client and was about to get a payment of $200 and I could not send voice notes. Neither could I send nor receive images. Thankfully, we could also communicate on other mediums chief of which is via our official email accounts. It saved me valuable time and money most importantly.
Can you imagine you run an Instagram or WhatsApp (yes people have those as well) store and you cant send your new products to your customers? And this is because WhatsApp is down? you must know by now that you need a platform that will not have the frequent failings as we see it today on these popular social media.
We offer amazing e-commerce websites at very affordable prices you can check our prices here
Also, if you run an NGO, an organization or offer services of any kind, we have got you covered. we have very affordable website design packages you can check them out here
Last time all three of Facebook’s major services broke, the outage lasted for many hours. It later blamed that problem on a server issue that had a knock-on effect on Instagram and WhatsApp, as well as Facebook, since the three use shared infrastructure.
“As a result of a server configuration change, many people had trouble accessing our apps and services,”. Facebook posted on Twitter after that previous outage was fixed. “We’ve now resolved the issues and our systems are recovering. We’re very sorry for the inconvenience and appreciate everyone’s patience.”
When those problems happened in March, they were said to be perhaps the biggest outage in the history of the internet. It hit millions of people.
“By duration, this is by far the largest outage we have seen since the launch of Downdetector in 2012,” Tom Sanders, co-founder of Downdetector, told Techcrunch in the wake of that outage. “Our systems processed about 7.5 million problem reports from end users over the course of this incident. Never before have we such a large scale outage.”