How To Justify Your Facebook Ad Spend

1 significant way to reason/think in order to improve on your ad spend on Facebook

Before I begin,

This blog post is for you if you have a business and you are making some money,

But you find it hard to invest in advertising probably on Facebook or other platforms.

A little background knowledge

• Inbound marketing:

This is when you create a pull, helping potential customers to find you.

Blog posts, SEO, social media content all pass under inbound marketing.

Inbound Marketing is a great way to pull and get the attention on your website, product, or account.

However, it has a level of constraint which I will talk about further down the thread.

Next, we will talk about Outbound Marketing

• Outbound Marketing:

Outbound marketing simply means you take the step to reach out to your customers rather than have them come to you.

This includes running campaigns that tell them what you do, who you are, and how you can help them.

Outbound Marketing can be in the form of Facebook ads, google ads, Instagram ads, Twitter ads, TikTok ads, etc.

One thing that is a key differentiator is that for all forms of outbound marketing, you may have to spend money.

Unlike inbound marketing where you give out content.

To the main point,

You are probably not spending enough on Facebook because you are thinking about it the wrong way.

Let me straighten your thoughts now.

Stay with me, please.

Why don’t you think about traditional media for a minute

Radio, billboards, tv, flyers, banners, etc.

If you share a piece of advert on the radio, how will people reach you?

They will need to either scramble for a piece of paper or a phone to take down your phone number, your address or your website link.

This has proven to be stressful over the years.

Take the billboard for instance…

Micheal is in a vehicle moving past your billboard, you will be lucky for your board to catch his attention, and even if it does

It might have been late because the vehicle has driven past already

Again, maybe it wasn’t late, he’d need a pen and a paper or a mobile phone to capture your number, address or website.

Again, this hasn’t proven to be a great idea over time.

How much does it cost to put up a billboard or run a radio jingle in your city per week?

You can easily do the maths and realise that this is something that requires a large budget.

But you see facebook ads?

You don’t have the fear of retention in comparison to the bill boards and radio.

Radio shows are probably once a day or a week so if a person misses the show where your ad was shared, they will have to wait till next week or the next day.

Anything can happen within a day talk more about a week.

Facebook ads are different, yes users are scrolling down thair feed or reels, but the chances that they keep seeing your ad until they interact with it are so high.

Every time they log in which is basically twice in a minute lol, you stand a chance of being seen.

No you don’t need the budget of Apple or Nike.

Facebook ads can be a very useful way of dragging in ready to buy visitors to your website.

How do you go about it?

I may be able to help you, hell I am willing to help you. But we need to know if we are a perfect fit to work with each other.

So, GO HERE and lets take it up from there.

How To Generate Your Website’s Terms And Conditions At No Cost

Today, it’s almost impossible to find a business with a website that does not have a terms and conditions page somewhere on their site.

But why?

Why do businesses need terms and conditions pages?

Is it only because the law requires you to have one? Actually terms and conditions pages are so important for many reasons other than legalities.

First of all terms and conditions pages serve an important role in marketing.

This is because terms and conditions pages assist the website owner in terms of gaining additional customers and achieving higher customer loyalty.

Here is how it does this,

When a customer comes on your website to buy a product, for the few who will look through, they might go through your T&C and privacy policy to know what exactly is obtainable.

With a good T&C page, you can absolutely land a new customer who will be loyal because they feel safe sharing their information with you.

Also, It doesn’t take a genius to figure out that terms and conditions pages help you

1. control your content
2. establish your authority,
3. keep your readers informed about your policies, and
4. engage your customers.

They also help you grow your customer base because it further helps to create brand awareness.

Terms and conditions pages are often considered a cookie-cutter approach to business websites, but there is no reason why this should be the case.

In some situations terms and conditions pages can be used to explain terms and conditions of certain promotions, sales, contests and giveaways.

Even in explaining some external tools or plugins that you use on your website you can use the T&C page to properly lay that bare

Terms and conditions pages are also a means by which you increase trust in your business. This is because these pages allow businesses to explain their terms and policies in clear terms for people to see.

In the end terms and condition pages assist website owners in keeping their customers well informed and up to date on any changes.

All of these factors assist business owners with creating a closer relationship with their clients, which is why having a terms and conditions page is so important.

I know the process of setting up a terms and conditions page for your website might be daunting.

That is why I want to share with you a free resource with which you can easily create a free terms and conditions page, a privacy policy page and also a disclaimer page.

• Visit https://policymaker.io
• Follow a few prompts
• And in less than 10 clicks, you have your terms and conditions ready to be shared on your website.

Have you found this article useful?

Feel free to share it with your friends and family!

List of WordPress plugins you must have

Plugins are an integral part of your WordPress website.

Plugins allow you to customize your WordPress website and provide it with new features that the default WordPress installation would not have otherwise.

Plugins can also help to increase security, speed up loading times, or organize your content into categories.

Plugins come in all shapes and sizes, but there are a few plugins that every WordPress website needs:

Plugins for Better SEO Performance:

Plugins like Yoast are the backbone of good SEO performance. Plugins like this help you to easily implement and optimize chances for your site’s content, images, tags, titles, and more in an easy-to-use interface.

Plugins that will Help You Manage Your Content:

Plugins go beyond just customising your website – they can also make your life easier. Plugins like WPBakery Page Builder and Elementor allow you to create templates for the content on your site, which will save a lot of time in the long run.

Check out our free course on how to design your landing page with Elementor

Plugins that Provide Security:

Plugins are an essential part of WordPress security – they protect against hacks by adding additional layers to your website. Plugins like Limit Login Attempts and Hide My WP prevent hackers from gaining access to your website by limiting the number of login attempts.

Plugins that Protect Your Content:

There are two plugins you should always install on every WordPress site – Jetpack and Wordfence Security. These plugins will protect your content against attacks and help keep it safe from hackers.

Plugins for Better Speed:

Plugins can also help to increase the speed of your site and make it load faster than ever before. Plugins like Autoptimize will automatically combine images, minify CSS/JavaScript files, as well as providing other various optimizations that are essential for a speedy website.

Plugins that Help You Manage Your Site While Under Construction:

Plugins like Underconstruction are essential if you have a website that gets visitors but you will like to make some corrections and edits while it’s live.

You might want to make some structural or data changes to your website. This plugin will help you avoid visitors seeing an unfinished product.

So far, I have shared our list of the WordPress plugins you must have on your website.

These plugins will keep your website up and running.

Which plugin do you use and would recommend?

Let me know in the comments below.

Affiliate Marketing – 10 Things You Must Know

Affiliate Marketing is the rave of the moment, and everyone wants to get a bite of the cake.

Are you an affiliate marketer or thinking of starting out?

If yes, you’re in luck!

I’ve compiled a list of 10 things that every affiliate marketer should know. You’ll be on the fast track to success in no time! 

Affiliate marketing is a great way for business owners to earn residual income.

But as an affiliate marketer, you have to know your stuff!

Maybe you are considering affiliate marketing, you should know that they are a special breed of online business owners.

They get to promote products they believe in and earn commissions for their work, but this can be risky if you don’t know what you’re doing.

The following 10 things every affiliate marketer should know will help them succeed on the internet, and make money! 

1. Affiliate marketing is not a get-rich-quick scheme

Affiliate marketing will put food on your table and pay most of your bills, but this is something you must do on a regular basis with consistency.

The more time you spend promoting affiliate products, the more money you’ll make in the long run.

2. It doesn’t require you to be a star affiliate marketer

Perhaps you’re not the best affiliate marketer in your group of friends, but affiliate marketing is more about effort and consistency.

You can still make money as an affiliate marketer even if it’s just for fun or just for the sake of making some extra cash.

3. It is a long-term commitment

You are not going to make it in affiliate marketing if you plan on doing it for just a few months.

Sure, affiliate marketing can be done as a temporary side gig, but affiliate marketers who really succeed usually do this because they enjoy affiliate marketing and think of it as their part-time job or their side business.

4. Affiliate marketing is more about effort than anything else

A successful affiliate doesn’t need to be an expert at affiliate marketing, a copywriter, or even good at convincing people; all he needs to do is just be willing to put in some work and the results will follow suit.

You don’t need to be a marketing genius to be an affiliate marketer; what you need is just the willingness to learn and improve your skills along the way.

5. Affiliate marketing doesn’t require you to use a website or blog

Sure, having a website or blog can help in affiliate marketing because it provides legitimacy as well as additional credibility, but affiliate marketers can still succeed without those things.

Affiliate marketing is not just about links, promotion, and products; affiliates can always use other methods to promote products like guest blogging or social media sharing.

6. It doesn’t require you to create your own product

You don’t need to be an entrepreneur in order to be an affiliate marketer. affiliate marketing will put food on your table even without having a product of your own; affiliate marketers can still make money promoting affiliate products that are already available in the market.

7. Affiliate marketing doesn’t require you to be a social butterfly

Many affiliate marketers have made a significant income from affiliate marketing by sharing their affiliate links in online forums or in the comment section of their friends’ blog posts. affiliate marketing will put food on your table even without having a huge social media following.

8. It doesn’t require you to be perfect in what you do

A lot of affiliate marketers are often afraid of affiliate marketing because they feel that it’s too hard for them. affiliate marketing is indeed hard work but it’s not something that requires people to be perfect in what they do; affiliate marketers can still make money with affiliate marketing even if they are just starting out.

9. Affiliate marketing doesn’t have a specific target audience

If you’re an affiliate marketer, your target audience or the people who you are trying to sell affiliate products is not really limited. affiliate marketers can promote affiliate products to everyone who’s willing to buy affiliate products; it will be a waste if affiliate marketers focus only on their own niche or go after a limited audience.

10. It doesn’t require you to be an entrepreneur

Affiliate marketing is somewhat similar to entrepreneurship, but affiliate marketers don’t need to be entrepreneurs in order to make affiliate marketing success.

Affiliate marketers can still earn affiliate commissions without having an e-commerce site or starting a blog or doing social media sharing.

Bonus

11. It is like any other kind of business only it’s cheaper and more accessible

Affiliate marketing isn’t something that you will learn in a few days or even weeks; it can take months before affiliate marketers are able to really figure out what works and how to be an affiliate marketing expert to make affiliate marketing work for them.

Conclusion

Affiliate marketing is not so intimidating as many people think it is. It is just like regular marketing.

Affiliate marketers should relax and enjoy the ride as they promote affiliate products online.

Are there any tips for affiliate marketers you think should make it into the list?

Feel free to add it in the comments section.

If you want to learn more about affiliate marketing, you can go here

You can grab the ultimate website checklist to guide you on your website

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