You will want to take advantage of the money you’re spending.
Especially if your product is not an impulse buy product
This is a blog post for you
First, what are ‘Impulse buy’ products?
They are products that people buy on impulse… lol
At a hearts beat when they see it they want to buy it
Products like:
Clothing & Apparel
Food & Groceries
Shoes
Takeout & Delivery
Beauty Products
Books
Magazines & Newspapers
Toys for Kids
Household
Home Decor
Gadgets and Devices
Software and Apps
Jewelry
Video Games
Tickets to Events
Look back at your past few months, you had to impulse buy one or more of these products
Stay with me
To sell most or all of those products a simple funnel will work something like what you have in the image bellow
Basic funnel
A brief overview of the steps:
1. Advertise on social media
2. Drive traffic to your WhatsApp/Facebook messenger/order page on a website
3. Maybe get on a call and
4. Close the sale
I mean this can be simply what happens with the majority of impulse buys…
However, if you are selling a product that doesn’t fall into the impulse buy category like;
- Courses
- Membership
- Home/office inverter systems
- High Ticketed Services, etc
You cant go the route of the basic funnel
The reason is that your buyers are not going to buy a course on how to stop procrastinating impulsively…
Or get into a coaching membership to become a better HR or sales guru impulsively
Heck they wouldn’t consider a $2,500 alternative energy source in a hearts beat
That takes 3 major things called KLT
- Know
They have to know you and be aware of what you do, how you do it and the results you produce.
In other words, they have to be familiar with you, your brand, and your product
Next - Like
They have to like you, what you represent and the results your product or offering produces for other people.
They should think about the possibility of using your service/product and like the outcome
Finally - Trust
They at this point will trust you, your product, and your processes.
At this point, buying from you will not be an issue or a problem.
Let’s make it actionable in a few more words
As you may be able to tell, no one meets you on the first day and knows you, likes you, and trusts you…
They may like you but not know and trust you.
Those take time
This is where a more robust funnel comes in
Something like what we have below
Cold traffic
⇓
Warm subscribers
⇓
Hot buyers
That’s the code…
You want to be able to move the traffic from cold to hot.
The good thing is that these people become repeat buyers
And the value of their lifetime commitment will be worth the time and energy put into converting them
You can make better use of your ad budget to kill 2 or 3 stones…
There are more benefits to a more robust funnel which I will be sharing in subsequent blog posts
If you want to understand the concept in the blog better, feel free to reach out to me on Twitter
Kindly Like and Share the blog post for more people to learn from it…
Thank you
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